In a media environment where consumers scroll, skip, or outright ignore traditional advertising, video ads have emerged as one of the most powerful channels for marketers who want true engagement and measurable results. While the format is compelling on its own, the addition of machine-guided intelligence — analyzing behaviour, optimizing content, and automating decisions — […]
What makes online ads intrusive to 91% browsers? What is the alternate?
To expand online reach, every business allocates budgets for online marketing. To get a quick and high level of visibility online most of these businesses and marketers think that online ads can give a good return on marketing investment. The fact of the matter is opposite to their expectations. I personally don’t allow ads to […]