Organic Search

Google’s AI Overviews Match Organic Results Just 54% of the Time—Here’s Why That Matters

New research from BrightEdge reveals an intriguing shift in how Google’s AI Overviews (AIO) lines up with traditional organic search results. The headline number is clear: 54% of AI Overviews citations match pages that already rank organically. That leaves 46% that don’t. So what does that actually mean for SEOs and publishers? Let’s unpack it. […]