GEO won’t replace SEO. It’ll amplify it—sharpening everything we’ve learned about discoverability, trust, and user intent. Early on I thought GEO—generative engine optimization—would spell the end of traditional SEO. But after tinkering with prompts in ChatGPT and tracking referral drops, I realized something crucial: GEO builds on SEO’s foundations rather than bulldozing them. Why SEO […]
