The internet’s front door is being redesigned, and for brands built on traditional Search Engine Optimization (SEO), the blueprints are causing widespread anxiety. The arrival of large language models (LLMs) like Google’s Search Generative Experience (SGE)—now officially deployed globally as AI Overviews—has fundamentally shifted search from a list of ten blue links to a single, […]
It’s not every day that the digital marketing landscape shifts beneath our feet. But here we are, standing on the cusp of Generative Engine Optimization, or GEO—what many are calling the next evolutionary leap beyond traditional SEO. If you’ve spent years chasing that number-one organic link, buckle up. The goalposts have moved, and this time, […]
GEO won’t replace SEO. It’ll amplify it—sharpening everything we’ve learned about discoverability, trust, and user intent. Early on I thought GEO—generative engine optimization—would spell the end of traditional SEO. But after tinkering with prompts in ChatGPT and tracking referral drops, I realized something crucial: GEO builds on SEO’s foundations rather than bulldozing them. Why SEO […]
It feels like we’re standing on shifting sands. One day, search engines ruled by listing blue links; the next, AI assistants swoop in, summarizing content without a single click. Generative Engine Optimization—GEO, for short—is our response to that upheaval. It’s not just a buzzword; it’s a survival tactic for any site that still cares about […]
