The Google E-E-A-T principle is not a new method but has been defining website quality standards since the first edition of the Search Quality Rater Guidelines in 2013 (well, it started as E-A-T, and developed lately into E-E-A-T). The acronym E-E-A-T stands for the four evaluation factors: Expertise, Experience, Authority, and Trustworthiness. These four factors […]
