When writing for B2B content, you always think of providing information rather than telling how it can be used, what it is used for, and how it affects businesses. The right writing strategy can help turn technical B2B topics into engaging stories. The secret lies in connecting companies like how you connect with real people, even while […]
Every day, over 600 million people visit Facebook. 1.5 billion dollars! That is four times the amount demographic of the United States. Based on this estimate, you’d think that B2B marketers would be bouncing out of their Herman Miller Aeron to promote on Zack’s main website. It may seem pretty straightforward, but unless you’re auctioning […]
Key Signs Your Content is Failing Your Users Keeping relevant content is important if a website expects their users to stay on their site. It’s easy to make mistakes when it comes to a website’s content. It’s easy to fill up a website once and never update it or to add to it regularly with […]
Social Media for B2B Marketing As per recent reports, social media marketing may be the only guard for business-to-consumer marketers (B2C). But according to another research about B2B (business to business) social media marketing, it has been revealed that social media would not only benefit B2B marketers, but also be their most competent channel among […]
