Google is increasingly showing ads inside AI Mode results, and it feels like a new ad surface is quietly taking shape. More users are spotting Google Ads embedded directly in AI Mode answers, which suggests the company’s months-long tests are picking up pace. What changed Greg Sterling posted a screenshot of an HVAC repair query […]
Google’s AI Mode Goes Global: What It Means for SEO Strategy
There’s something quietly seismic happening beneath the surface of everyday Google searches. AI Mode, Google’s conversational search powered by Gemini, has just rolled out beyond its initial test grounds. Today, over 180 countries—including Mexico and most of Latin America—can now tap into this new experience. It’s a shift that feels inevitable in hindsight, but still […]