Apple’s Secret Weapon to Reinvent Siri? A Bold AI-Powered Search Engine

So, Apple’s finally doing it. After years of Siri feeling like that well-meaning but slightly clueless friend who tries to help but mostly just repeats what you said, the tech giant is reportedly cooking up a full-blown AI-powered search engine. And not just any search engine—this one’s designed to inject some serious smarts into Siri.

Internally dubbed “World Knowledge Answers” (which sounds like something out of a sci-fi novel, honestly), the project aims to turn Siri into a proper conversationalist. Instead of tossing back dry, one-liner responses, Siri might soon serve up rich, multimedia-laced answers—think text, photos, videos, maybe even a little sass if we’re lucky.

Now, here’s the twist: Apple’s allegedly teaming up with Google. Yep, the same Google that’s been sprinting ahead with Gemini. Word is, Apple’s testing a custom AI model built by Google, mostly for summarization. That’s a bit like borrowing your rival’s playbook while insisting on playing the game on your own turf—Apple still plans to run everything on its own servers to keep that privacy promise intact.

If all goes according to plan, this revamped Siri will land in early 2026, bundled into an iOS update. That’s a long wait, sure, but if it means Siri finally stops confusing “play jazz” with “call Janice,” I’ll take it.

Wrapping Up

Honestly, it’s about time Apple stepped into the AI ring with gloves on. The competition’s fierce, and Siri’s been trailing behind for years. This move could be the comeback story we didn’t know we needed.

What do you think—will Siri finally become useful, or is this just another shiny promise? Drop your thoughts in the comments and follow us on Facebook, X (Twitter), or LinkedIn for more tech scoops that don’t pull punches.

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Before you go, check our Yahoo search engine overview and its features.

Sources

• www.bloomberg.com/news/articles/2024-03-27/apple-develops-generative-ai-search-engine-to-compete-with-google
• www.macrumors.com/2024/05/17/apple-new-search-engine-rumors/
• www.zdnet.com/article/apples-secret-ai-powered-search-engine-project-is-reportedly-nearing-release/
• www.techradar.com/pro/apple-reportedly-building-an-ai-search-engine-that-will-be-deeply-integrated-into-ios