SEO Is Everywhere Now—Not Just Google. Are You Visible Where It Counts?

In a nutshell, SEO today isn’t confined to Google’s search bar. It’s a sprawling ecosystem demanding visibility across AI chatbots, TikTok, YouTube, Amazon listings, and even generative AI snippets. Welcome to Search Everywhere Optimisation (SEO 2.0).

Rethinking Search in 2025

Remember when ranking first on Google meant you’d “made it”? Those days feel quaint. With AI-powered assistants fielding queries and social platforms doubling as search engines, brands need a much broader footprint. If you’re still chasing only Google’s algorithm, you’re missing half the party—at least.

Think about it: someone asking Alexa for a cooking hack doesn’t scroll a page. They get a spoken answer. A TikTok scroller hunts recipes with hashtags, not keywords. And Amazon shoppers? They scan sponsored bullets, not metadata.

It’s messy, sure, but oh so full of opportunity.

Three Principles to Live By

Multi-Surface Content

You’d be surprised how differently people consume information. Crisp text articles still flourish on Google, yet a 30-second TikTok tutorial can explode overnight. Craft punchy videos, write conversational FAQ snippets for chatbots, and sprinkle your blog with well-structured lists.

Entity and Context Optimization

Context is the new keyword. AI models rely on knowledge graphs—so you need to think in entities (people, brands, products) and show how they relate. I’ve tweaked my own site metadata to highlight “Outreach Bee” as a thought leader in AI-driven SEO. Guess what? My brand now pops up in more AI-driven answers.

Brand Authorship and Digital Authority

Getting your experts cited on high-authority domains still matters. But now it’s also about being a source for generative AI outputs. If Google’s SGE or ChatGPT pulls from reputable sites, your brand’s chances improve. A few guest posts on major blogs, some solid digital PR—and boom, AI models learn to trust you.

Common Pitfalls to Dodge

Too many businesses still obsess over “vanity keywords.” Fun to brag about ranking for “best coffee maker,” but what about appearing in that coffee machine demo on YouTube? Or answering “how to descale a coffee machine” in an AI chat? Companies also ignore voice search, niche platforms like Pinterest or Quora, and Amazon’s internal SEO.

It’s like hosting a party and forgetting the music. You’ve got the invite (Google rankings), but there’s no atmosphere (cross-platform presence). Don’t be that host.

A Simple Framework for CMOs and Founders

1. Audit Where Your Audience Roams
   Pinpoint every spot people search for answers—apps, chats, social feeds. Not just Google.
2. Optimize by Intent, Format, and Platform
   Tailor content to fit the channel. Video scripts for TikTok, conversational bits for chatbots, deep dives for your blog.
3. Amplify with Authority
   Leverage thought leadership, digital PR, and partnerships. Get your brand name everywhere credible voices exist.

What’s Next—and Where You Come In

At Outreach Bee, we’ve been morphing our playbook to embrace AI-content frameworks, multichannel attribution models, and generative engine optimization strategies. We’re testing new ways to feed AI tools with rich, authoritative content so our clients dominate on every surface.

I’m genuinely thrilled by this shift. Working alongside ambitious founders who get that visibility now means more than just a good Google ranking. Ready to see how Search Everywhere Optimisation can light up your brand? Let’s talk strategy, share war stories, or even clash over which platform truly rules.

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Sources:

• www.techround.co.uk/other/seo-is-no-longer-just-about-google-its-now-search-everywhere-optimisation/
• www.neilpatel.com/blog/search-everywhere-optimization/
• www.developers.google.com/search/docs/fundamentals/creating-helpful-content