Oriane just closed a $1.5 million seed round to solve a puzzle that’s been nagging brands and creators: how do you find, track, and understand the videos reshaping online culture? The round was led by Clint Capital, with Hartmann Capital, Secways, Archipelago Next, and strategic angels from Google, PayPal, Sony, and Jellysmack joining in. It feels like a vote of confidence in a video world still hiding behind blurry metadata.
Why Video Needs Better Search
Video reigns supreme online. Short-clips—think snackable reels—drive the highest engagement, but they’re remixed, reuploaded, borrowed without credit. You might see your brand’s logo or a creator’s face pop up in hundreds of versions, and you’d never know. That gap costs IP owners tens of billions in piracy losses each year. It’s a black box, really. Titles and captions are all we get.
Under the Hood: Multimodal Magic
Oriane’s engine doesn’t stop at tags. It:
- Analyzes visuals to identify logos, trademarks, even subtle product placements
- Reads audio and speech for context and keyword flags
- Recognizes faces to track influencers across platforms
- Surfaces sentiment trends and virality insights
All of that happens in seconds, at a fraction of the usual compute cost. The system scales quickly, so brands can monitor millions of videos without breaking the bank.
Aren’t we overdue for this kind of tool? Search engines once unlocked the semantic web. Now, with 90% of online content in video form, it’s high time we treated moving images the same way.
What’s Next
Founded in 2025 by Julien Rosilio (ex-DRESSX) and Yuri Mihaileanu (ex-Jellysmack), Oriane is already live with enterprises in the US, London, Paris, and Barcelona. This fresh funding round will turbocharge AI development and expand the platform’s reach—even deeper into the tangled web of video content.
Curious how Oriane could shine a light on your video footprint? Drop a comment below and let us know what challenges you face when tracking video content—and let’s get the conversation rolling!
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Sources:
- www.tech.eu/2025/09/24/oriane-locks-in-15m-to-build-an-ai-search-engine-for-the-video-first-internet/
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