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Microsoft Ads Rolls Out Supplemental Feeds—Retailers, This Update Could Save You Hours

Microsoft Ads Rolls Out
by Outreach Bee Editor

Supplemental Feeds is the global rollout from Microsoft Advertising that feels like a breath of fresh air for merchants bogged down by clunky catalog uploads. It’s designed to give you a faster, more flexible way to tweak product details without re-pushing your whole inventory. Sweet relief, right?

What’s New

  • Update titles, descriptions, labels, sizes, colors, or promotion IDs on the fly.
  • Changes in your supplemental data will always override what’s in the primary feed.
  • To clear updates, you need to upload empty fields or delete the feed entirely.
  • You get one supplemental feed per language and feed label/country of sale.
  • Upload however you like: manually in Merchant Center, via FTP/SFTP, or URL download.

Why should you care? Picture peak season chaos—inventory flying off shelves, shoppers clicking nonstop, and you scrambling to correct a typo in a product title. Supplemental Feeds aim to cut the manual grind, reduce errors, and keep your listings razor-sharp when every detail counts.

A Broader Wave of Updates

Microsoft Ads didn’t stop there. This feature headlines a wider set of improvements:

  • Performance Max enhancements, including new budget forecasts, asset-group-level reporting, and customer acquisition goal options.
  • Bulk bid editing for Lodging campaigns to speed up property group adjustments.
  • UET Consent Signal reporting for clearer compliance insights.
  • MFA-free inventory across Monetize, Invest, and Curate, removing “Made for Advertising” content from the mix.

Feeling intrigued or overwhelmed? Drop a comment below and follow us on Facebook, X (Twitter), or LinkedIn today.

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Sources:

  • www.searchengineland.com/microsoft-ads-launches-supplemental-feeds-to-streamline-product-updates-462289