Tips and Strategies of SEO Campaign Management
Before starting to create your SEO campaign management, we invite you to go over these tips and strategies to make your uour campaign will be success. Sadly, most people are only interested in websites ranking on the first page of Google results. That means you will miss out on a lot of potential traffic, conversions for your business, and leads if your website fails to rank on the first page of Google search results.
In that case, you need a marketing campaign management team that will help you plan, track, and optimize your SEO strategy and ensure you rank higher in search results.
Campaign management is the cornerstone of SEO efforts. It involves planning, tracking, and optimizing your SEO efforts.
One of the most important elements in SEO campaign management is link building. It is a major factor search engines use to measure a website’s authority, relevancy, and popularity, the reason it correlates with a higher ranking in search results.
In fact, according to an analysis by Backlinko, pages with more backlinks rank better than pages with fewer or no backlinks. The No.1 ranking page in google had an average of 3.8× backlinks more than No.2 to 10.
However, it is important to note that all links don’t carry the same weight. Links from websites with low-quality content will not help your SEO efforts. In fact, they may hurt your website’s ranking.
To help your link-building campaign, focus on creating high-quality content that other websites will want to link to. You can also do guest blogging, prospect for broken links, and use infographics to build high-quality links that will increase the visibility of your website and improve its ranking on SERPs.
Stay with me to learn more about creating a successful link-building campaign.
What Is a Link Building Campaign?
A link building-campaign is a systematic effort to acquire backlinks to a website. Backlinks are links from other websites leading back to your website.
The more backlinks your website has, the more authoritative and trustworthy it appears to search engines like Google. For instance, Google will consider a page with 5000 links more authoritative than the one with 100 links. Similarly, a backlink from Forbes is more valuable than the one from a less-known site.
What is the Importance of Link Building in Successful SEO Campaign Management?
Link building is an old practice (but very relevant and important to SEO) that most sites ignore. In fact, the analysis mentioned above by Backlinko found about 95% of all pages have zero backlinks.
This could be because everyone is trying to link to authoritative pages. Unfortunately, the authoritative pages being linked to will rather link to other authoritative pages.
This is one of the reasons it is important to understand how link-building works. For starters, you must get good backlinks to get the most out of a campaign management.
So, what’s a ‘good backlink?’ Here are the factors that determine a good backlink:
- Relevance of the link – Suppose I linked this article to a skincare-routine page. Would it make any sense? Of course not.
Readers on this page want to learn the ropes of successful campaign management. So, it would make more sense if I linked to a page covering more on the topic. Google’s algorithm understands this very well. That is why it considers such links to be spam.
Backlinks are recommendations for readers to get more information on the topic from other websites. Therefore, when building a link-building campaign, aim for links relevant to the topic you are discussing.
- Authority of the linking domain – Google uses more than 40 factors to determine domain authority. They include SEO performance, the number of quality backlinks, root domain, content quality, quality and relevance of backlinks, social signals, etc.
But that should not worry you because there are various tools you can use to check domain authority, such as Moz, Semrush, or Ahrefs. However, it’s important to note these metrics are an estimation, and there are other factors to consider to determine the real authority of a website’s domain. They include;
- The general quality of the content on the website.
- The type of sites that are in their link profile.
- Whether they have inbound links with spammy anchor text.
- Whether the site is ranking in google.
- Link anchor text – Anchor text refers to the highlighted text in a webpage. Clicking it will redirect you to another webpage. For instance, clicking the above-highlighted text will redirect you to a webpage explaining the meaning of anchor text.
Using relevant anchor text is helpful to the user and Google too. Google bots will value the link more if the webpage linking back to your website uses an anchor text related to your page’s content.
- Trustworthiness of the linking domain – Have you heard of the phrase ‘you are who you hang out with’? Search engines will also judge your website by the sites linking to it.
Links from low-quality pages may make google view yours less trustworthy. Fortunately, there is something you can do about it.
You can seek the help of professional link building services who will scout for high-quality links to boost your site’s SEO. For instance, an inbound link from Wikipedia or New York Times is more valuable than a link from a newly opened site.
- Backlink position – While you or your audience might not care about the positioning of your backlinks, Google cares. Google sees the first link as more valuable than others. However, too many links on the same page will reduce the link’s value.
Types Of Links
Generally, links can be classified as either organic or manual. Organic or natural links are those other pages add on their own accord. This could be because they find your content relevant and good. Manual links, on the other hand, are achieved through outreach campaigns. These links can further be broken down into;
- Do-follow links – This is a typical link that allows search engines to point back to the linking website. Do-follow links from credible websites can strengthen your authority.
- No-follow links – These types of links tell search engines not to associate the linking site to the linked site. No-follow links are popular with credible and authoritative sites because they don’t want links from crappy websites pointing to them.
As we said before, when good pages link to you, search engines see it as a vote of confidence and will deem your site credible. Similarly, links from low-quality sites can hurt your credibility.
No-follow links will not help boost your PageRank because Google doesn’t transfer PageRank or anchor text across them. So, before starting your outreach link building campaign, use tools like SEMRush to check websites with do-follow and no-follow links.
Websites that have nofollow links have an HTML tag similar to <ahref=”https://www.nameofthewebsite.com/” rel=”nofollow”> Link Text </a>.
- User-generated content (UCG) links – They are links normally posted in user-generated content or online forums. Since other users post them, you don’t want google to see them as an endorsement and, therefore, should have the no-follow attribute.
- Sponsored links – These are the links you put on a website after paying for them. They must be marked as sponsored to comply with search engine guidelines. However, they do not pass link equity and are typically used for referral traffic and brand awareness purposes.
Now that you know the types of links and the qualities of a ‘“good backlink,” let’s discuss why they are important.
1. Boost Traffic
When a site with huge traffic links back to your page, you can expect a growing number of visitors. Linking to your site is telling their readers they trust you and they should visit for more information on a particular topic. While most readers might follow the link, keeping them reading will depend on the quality of the content.
2. Improve Ranking
Although Google’s ranking algorithm keeps changing, backlinks have always been significant in search results. Backlink tells Google’s crawling bots that the content is top-notch and will add value to readers.
For instance, if you want to rank for the keyword “SEO,” the fact is many of your competitors also target the same keyword. Unfortunately, most of your competitors are well-known big brands with huge followings and tons of backlinks.
In that case, you need to get more quality backlinks than the competitors. As such, you must scout for do-follow links from high-quality sites. There are several ways to get backlinks which we will address shortly.
3. Increases Brand Exposure
Online visibility is essential for the success of your business. Link-building can help in this case because the more backlinks you get, the more you boost your visibility.
Visibility translates to more people visiting your webpage. That means more people can learn about your products and place you in a better chance of converting them into paying customers.
4. Enhances Brand Authority and Credibility
Brand credibility means people trust what you are offering, which is why links from other credible brands are recommended. The users will view your brand the same way they view the linking site. Similarly, Google will deem your site credible.
5. Improve Site Metrics
Website metrics are the methods used to determine the overall website performance. They include domain authority, page rank, Alexa rank, domain rating, and more.
While most of them are not ranking factors for Google, SEO tools like SEMRush use such metrics to develop ways to help improve your SEO strategy by comparing you to your competitors. Inbound links can improve these metrics.
6. Help Develop Industry Connections
Creating high-quality content is another important element of a successful campaign management. It helps attract editorial (organic) inbound links that make content creators view you as a thought leader in your niche.
They may share your content on their site and link back to you, bringing traffic and even converting into paying customers.
When scouting for manual backlinks, you must reach out to website owners to explain your business, which helps build an authentic connection. They may discover useful content on your site that they can link to.
However, reaching website owners and convincing them to link back to your page can be a daunting task. For that reason, Outreach Bee helps manage your link building, influencer marketing, and blogger outreach campaign, while you concentrate on other important things.
7. Improves Chances of Site Indexing
Links from reputable and authoritative high-ranking sites will make Google index your page faster. So, if your link is out there, the Google bots will likely come across it more often, enhancing the chances of your site being indexed. And if you have high-quality content, your chance of ranking improves.
8. Link-building is a Marketing Strategy
Link building is a natural form of promotion that is very effective in a SEO campaign management. Assume you are an organic beauty product manufacturer, and you get a backlink from Essence magazine on an article titled “20 Best Organic Shampoo.”
This means Essence magazine will have informed its readers of the existence of the shampoo and provided a link to where they can purchase the product. The readers who click the link will be ready to purchase, and those who won’t click will know that you exist.
The best thing about natural links is that they don’t appear as ads or paid recommendations, which most readers deem annoying. This is because they are interruptive, and people naturally dislike sales ads. In that case, link building promotes your business but doesn’t interrupt the user experience.
Effective Link-Building Strategies in a SEO Campaign Management
Link-building strategies are tactics you can employ to get other websites to link back to yours. In a 2020 survey with 800 respondents, about 40% said they spent over $1000 monthly on links. This tells you that most businesses understand the importance of a link-building campaign.
So what strategy is best, and how long does it take to see results?
When starting a link-building campaign, you should know it won’t bring results instantly. You must be consistent, and gradually, it will work.
However, you must do it right. You need to determine the best strategies for your business because some strategies work faster than others while others are expensive. Now let’s look at the most effective strategy for your link-building campaign.
1. Guest Blogging
Guest blogging is the oldest link-building strategy. It involves writing an article for another website and then linking your site from the article.
Guest blogging is beneficial for both the host and the guest blogger. For the guest blogger, especially if they are new to the field or if their company is small, it is a chance to get their thoughts and products out there.
Since your aim is to get substantial backlinks from guest blogging, write for high-ranking sites or thought leaders in your niche.
So where do you prospect for guest blogging opportunities? Look for sites actively looking for guest bloggers using Google advanced operators. If you have a site in mind, search for the following;
(site + guest post)
(site + guest blog)
If you don’t have any preferred site, then search; topic + intitle: “write for us.” For example, beauty + intittle: “write for us.”
Another way is writing high-quality articles and then pitching your target site. Some sites are open to accepting great guest posts despite them not advertising.
Most link-building strategies involve manual outreach campaigns. Outreach is when you contact website owners in your niche and ask them to link to your site.
To succeed in your outreach campaign, you must have high-quality content. You must also write your prospects a message explaining why your content is worth linking to. Personalize each email, and keep it short and to the point.
3. Broken Link Building
Leveraging broken links is another effective strategy you can include in your link-building campaign. In fact, according to SEMRush, 42.5% of websites have broken links. Can you see the level of opportunity there?
Dead link strategy involves finding broken external links of other websites, reaching out to website owners, and suggesting your links as an alternative. Broken links cause poor user experience, so offering a fix is a win for the website owner.
4. Use Infographics
Infographics are visual representations of information and are among the most shared types of content because they are easy to understand. Creating and sharing high-quality and accurate infographics can attract traffic and editorial backlinks.
5. Leverage Social Media
Social media is a powerful tool for link-building as it allows you to engage with a large audience. Here’s how you can leverage social media for your link-building campaign.
- Build a following – Create high-quality content that people want to engage with and share. Remember to include quality links back to your site.
- Engage with influencers – You can engage with influencers in your industry by commenting on their posts, sharing their content, and mentioning them in your own content. This can help you build relationships with influencers and get them to share your content with their followers.
- Use hashtags – Using hashtags can help you reach a wider audience on social media. Use relevant hashtags in your posts to make it easier for people to find your content, and also create hashtags for your brand or campaign.
- Participate in groups and communities – Join relevant groups on social media platforms like Facebook and LinkedIn. Participate in discussions and share your content with the group to help build relationships with other members and get them to share your content with their followers.
- Keep track of your mentions – Monitor your social media accounts for mentions of your brand and content. If someone shares your content without linking back to your website, reach out to them and ask if they can add a link. This can help you get additional backlinks and increase your visibility on social media.
Structuring Your Link-Building in SEO Campaign Management
Structuring your link-building campaign is essential to achieve your goals effectively and efficiently. A well-structured link-building campaign will help you stay organized, track your progress, and adjust your strategy as needed. Here’s how you can do it:
1. Define Your Goals
The first step in structuring your link-building campaign is to define your goals. What do you hope to achieve? Do you want to increase your website’s authority? Boost your search engine rankings? Or drive more traffic to your website? Your goals will determine the direction of your campaign and help you measure your success.
2. Choose Your Target Audience
Knowing your target audience will help you tailor your content and outreach efforts to their interests and needs. This will help you create more valuable and relevant content that will attract high-quality backlinks.
3. Conduct a Backlink Analysis
Conducting a backlink analysis will help you identify your website’s current backlink profile and any areas that need improvement. The analysis can help you determine which types of links and sources to focus on during your campaign.
4. Identify Link-Building Opportunities
After conducting a backlink analysis, you can then identify potential link-building opportunities. Look for websites relevant to your industry or niche with high authority and engagement and reach out to them for an authentic mutual link building strategy.
5. Develop Your Content Strategy
Your content strategy is a crucial part of your SEO campaign. You must create high-quality, valuable, shareable content that naturally attracts backlinks. Your content strategy should include a mix of blog posts, infographics, videos, and other types of content.
6. Outreach and Promotion
Once you have developed your content, you must promote it by contacting potential backlink sources. You can use email outreach, social media, and other promotional tactics to reach out to bloggers, journalists, and other relevant websites.
7. Measure Your Success
You must track and measure your progress to ensure your link-building campaign succeeds. Use tools like Google Analytics and backlink monitoring software to track your website’s traffic, search engine rankings, and backlinks.
Campaign management is an essential part of any successful SEO campaign. By following the tips and strategies outlined in this article, you can create a successful link-building campaign that will help to improve your website’s authority and search engine rankings. Remember to focus on quality, diversify your links, and be patient and persistent.
However, SEO campaign management can be a daunting task to accomplish. Besides, you probably have a lot on your plate right now.
Whether you are a PR or SEO agency, just contact Outreach Bee and let us manage your campaigns.
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