You cannot put up a business and let it grow on its own. Businesses are like plants; they require nurturing for it to grow. You have to experiment and market your brand to have sales and gain profit. Marketing campaign can help you.
Sounds easy, right?
Marketing your business in a competitive space is extremely difficult. There are a lot of processes, planning, decision making, and experimenting for it to work.
But you don’t have to be intimidated by all of the work. All you need to do is follow these simple steps on how you can grow your business using an effective marketing campaign.
There is no one marketing strategy to grow a business. Often, it requires a lot of trial and errors to see what works out. And, it also depends on your goal, target audience, and brand.
MARKETING CAMPAIGNS TO BUILD YOUR BUSINESS
Of all the marketing strategies you can use for your campaign, social media is the most popular and affordable. You can promote your business here for a few dollars or even for free.
There are many ways to utilize social media for the growth of your business.
- You can hire a professional if you don’t know how to manage your account.
- You can promote your brand with paid ads on social media like Facebook and Instagram paid ads.
- You can use hashtags to make your business visible to the public.
- You can use direct messaging to sell to potential customers.
However, you also have to learn social media algorithm as this changes often. You have to know the specific time of the day when you can post to reach customers. You have to gather data from your campaign and see which one works from not.
Social media is not only about posting, but it also needs strategizing before launching a campaign.
Also, when it comes to social media posting and data analyzing, the use of automated scheduling tools will be a big help.
USE VIDEOS TO PROMOTE YOUR BRAND
Video is the most popular media people engage with daily. In fact, eight out of ten individuals purchase an item after watching a video of a brand.
The return of investment when it comes to video marketing has prompted marketing experts to invest in it. It drives more traffic, leads, and profit.
If you want to grow your business, you can use video marketing as one of your way to promote your brand.
Making videos is not easy, and some businesses don’t try to venture into this form of marketing. If you want your business to get ahead of the game, making a video to promote your products will work.
TRY EMAIL MARKETING
Email marketing has been in the game for ages. It may seem that email marketing will never work out in this decade, but it actually does. Email marketing helps you promote your business’s products to your previous customers.
It has the highest return on investment than any form of marketing strategy. With every dollar you spend, you expect a return of $42.
Similar to social media tools for scheduling, there are email marketing tools to personalize emails, schedule the sending out of emails, and check on the performance of your email campaign.
HIRE AN INFLUENCER
Influencers have been popular for a long time. They are known to be TV celebrities and professional athletes. Now, influencer marketing has changed a lot. Influencers are people in social media who have a lot of followers. They are social media celebrities, and brands reach out to them to collaborate.
People like hearing what influencers have to say because they believe that their reviews are authentic than TV ads.
If you want to build your brand’s name, hiring an influencer can help. But, you have to choose an influencer that is similar to your niche. Hiring an influencer according to your niche will drive the right traffic to your business’s site.
Some influencers are expensive. If you can’t afford such, you can opt for micro-influencers. Micro-influencers are people with a smaller following but have a strong engagement and tight community.
START YOUR WEBSITE AND WORK WITH YOUR SEO STRATEGY
When building a website, SEO comes hand-in-hand with it. Currently, even the website’s design has an impact on a business’s ranking on Google.
First, building a website can make your potential customers know that you are a real brand. Eight out of ten customers will engage in businesses that have a website. Therefore, investing in one can help your brand grow.
Also, having a website can help customers’ inquiries while you are away. You can use chatbots to do the job of customer service 24/7.
Now let’s find out why you need to invest in an SEO strategy for your business’s website.
SEO has a strong influence on the visibility of a brand’s website on Google. Optimizing your website according to the guidelines of Google, will increase the chance to top Google’s SERP.
But you also have to remember to stay updated with the changes as Google sometimes alters its algorithm.
Acquiring the zero position or featured snippet of Google has a 2x click-through rate as compared to other links on the first page of Google. You can drive more traffic to your website and convert them into paying customers.
LIST YOUR LOCAL BUSINESS
If you run a local business and want to have more customers to your shop, you can list it in Google My Business (GMB). It will increase your local SEO, driving more customers, particularly local customers, searching for a business like yours.
GMB helps businesses get exposure.
ADVERTISE ON GOOGLE
If you have the money to spend on advertising, the best way is to invest in Google’s advertising platform. Google AdWords gives businesses more exposure.
It can drive the right audience to your site when you bid with the right keyword.
In Google AdWords, the advertiser pays the publisher of the ad every time the ad has been clicked.
The price of advertising in Google varies, you get to pay less when your Quality Score is high.
If you want to get more traffic to your website and turn them to customers, you need to get featured in a popular publication.
Getting your brand to a well-known website can increase your business exposure. Therefore, start building relationships with larger brands.
COLLABORATE WITH OTHER BRANDS
Collaborating with brands that have been on business for a long time, can give voice to your startup company.
It’s similar to collaborating with influencers; the only difference is that you work with a business.
When you collaborate with brands, chances are you can get more traffic from them.
Aside from the ones mentioned above, here are other ways you can use marketing campaigns to promote your brand.
- Run a contest on social media.
- Support a cause with your brand.
- Offer freebies in each item purchase.
- Use LinkedIn to reach more customers and businesses if they are both your target audience.
Growing your business is not easy, but there are ways to make it possible. All you need is to choose the right strategy and come up with a unique and effective marketing campaign.
About Author: John Ocampos is an Opera Singer by profession and a member of the Philippine Tenors. Ever since, Digital Marketing has always been his forte. He is the Founder of SEO-Guru, and the Managing Director of Tech Hacker. John is also the Strategic SEO and Influencer Marketing Manager of Softvire Australia.