How To Get PR Backlinks from Journalists

PR backlinks

Press release backlinks (PR backlinks) are links obtained when media outlets or journalists mention your website in an article or on their news site, making these backlinks extremely valuable to SEO efforts and can help increase search engine rankings organically. Search engines see these backlinks as proof that your website is credible and relevant – giving search engines evidence of its credibility and relevance, helping increase its rankings organically.

PR backlinks differ from regular backlinks because they come from media stories about your brand rather than guest posts or other link-building activities. Journalists usually include links back to your site so readers can discover more when discussing or telling stories about you, which search engines view as strong recommendations given editorially.

The benefits of PR links for your website

PR links bring many benefits to your website and help with your SEO. Here are some main advantages:

  • Better organic rankings: Getting PR backlinks from trusted sources can make your website more visible in search engine results pages (SERPs). Search engines see these quality backlinks as a sign that your site is trustworthy and authoritative, which leads to better rankings for the keywords you want to target.
  • More website traffic: Being mentioned in the media can bring a lot of visitors to your website. When news outlets or websites related to your field feature your brand or story, people interested in your topic will likely click on the links to learn more about what you offer. This increase in traffic can improve your chances of making sales and help your business grow.
  • Greater brand exposure: Journalists talking about your brand means more people learn about what you sell or do. This kind of attention can greatly raise brand awareness and show that you’re a leader in your industry. With PR links, you can reach new people and get more customers.
  • Trust and credibility: PR links from respected sources help build trust and credibility with the people you want to reach. When they see your brand in reliable news outlets or industry websites, they tend to think of your business as dependable and trustworthy. This can lead to more trust from customers, a better reputation for your brand, and stronger customer loyalty.

Building journalist connections for PR backlinks

To get PR links, you need to build strong relationships with journalists. Here are some ways to connect with them:

  • Find the right journalists: Look for journalists who write about your industry or interest. Search through news outlets, websites focused on your industry, and blogs to find writers who cover topics related to your business. Choose journalists who interact with their readers and have a good online presence.
  • Connect with journalists on social media: Follow journalists on platforms like Twitter, LinkedIn, and Instagram. Interact with their posts by liking, sharing, and commenting. This helps you start a relationship and get their attention. Share news or insights about your industry to show you’re knowledgeable and helpful.
  • Go to industry events and network: Events, conferences, and networking meet-ups in your industry are great places to meet journalists in person. Use these chances to introduce yourself, swap contact details, and discuss working together. Personal connections can really help you get media attention and PR backlinks.

Engaging with journalists and pitching your story

After you connect with journalists, you need to know how to talk to them and offer your story effectively. Here are some things to do and not to do:


  • Make your approach personal: Learn about the journalist’s topics and interests. Shape your pitch to meet their specific needs and likes. Mention their past work or recent articles to show that you’ve researched them.
  • Write an eye-catching subject line: Journalists get lots of pitches daily, so you need a subject line that stands out. Keep it short, interesting, and related to what they usually cover. A good subject line can make them more likely to read your email.
  • Offer something valuable: Journalists look for stories that will interest their readers. Your pitch should be unique, newsworthy, or informative. Explain why your story matters and how it could affect their audience.


  • Send the same email to everyone: Don’t send the same email to many journalists. They can tell when a message isn’t just for them. Write each email for the person you’re sending it to, showing why your story fits their coverage area or readers.
  • Follow up too much: It’s okay to check in after you send your pitch, but don’t do it too much. Give journalists time to reply and respect their schedule. If they don’t answer after one follow-up, it’s time to look for other chances.
  • Be too promotional: You want to promote your brand or story but don’t go overboard in your pitch. Journalists want stories that their readers will find useful, not just ads for your business. Focus on what makes your story important or interesting, not just on promoting yourself.

Crafting a compelling press release for PR backlinks

Press releases can help you get media attention and PR backlinks. Here are some tips for creating an effective press release:

  • Highlight the news: Journalists want new, timely, and interesting stories for their readers. Make sure your press release has a clear news angle, like a new product, a big milestone for your company, a trend in the industry, or an expert’s view. Point out the main facts, benefits, and how your story makes a difference.
  • Create an engaging headline: The headline of your press release should catch the eye and make journalists want to read more. Keep it short, clear, and exciting. Use powerful words that show action and focus on what’s special about your story.
  • Give all the important details: In the main part of your press release, clearly and briefly give all the details. Answer who, what, when, where, why, and how to give journalists a full picture of your story. Add quotes from people in your company or experts in the field to make your press release more believable and interesting.
  • Add contact information: Include contact details at the end of your press release for reporters with questions. List the name, email, and phone number of someone who can give more information or answer questions.
  • Make it SEO-friendly: Press releases aren’t just for journalists; search engines can find them, too. To make your press release SEO-friendly, use relevant keywords, link to your website or specific pages, and include a strong call to action that invites readers to visit your site.

Common mistakes to avoid when building PR links

Building PR links is very helpful, but you should avoid mistakes that could slow you down. Here are some errors to steer clear of:

  1. Not personalizing: A common error is sending the same pitch or mass emails to journalists, which often gets ignored. Tailor your approach and show why your story matters to each journalist.
  2. Skipping relationship-building: Creating strong ties with journalists takes time and effort. Don’t just interact when you need something; work on making real connections. Talk to journalists on social media, go to industry events, and aim for lasting relationships.
  3. Overlooking journalist preferences: Journalists have their own ways of getting pitches. Some like emails, while others might prefer social media or phone calls. Notice how each journalist wants to communicate and respect that choice.
  4. Pushing your brand too much: Promoting your brand is good, but don’t overdo it in your pitches or press releases. Journalists want stories that their readers will find useful. Concentrate on what makes your story newsworthy and relevant, not just on advertising your brand.
  5. Not following up properly: It’s key to check in after you send a pitch, but you have to find the right balance. Don’t follow up too often, as it can bother journalists. Be patient and allow them enough time to reply before you send a courteous follow-up.


PR backlinks can be invaluable in optimizing your SEO, driving more traffic, and increasing brand recognition for your website. By securing backlinks from trusted sources, not only do you enhance organic rankings, but you also build greater trust and credibility with your audience. To effectively secure PR links, it is vital to foster relationships with journalists via personalized approaches, engaging interactions, compelling storytelling techniques, or appealing interactions – while avoiding common pitfalls like generic communications or excessive self-promotion – to ensure they contribute positively towards website growth and brand recognition.

To help your business rank, Outreach Bee can get you PR backlinks from top websites, write content that gets mentioned naturally, and create an outreach campaign to meet your goals. Let’s team up to rise in the search rankings. Contact us to learn more.

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