Someone has likely told you that links are one of the most significant components in achieving a high position in Google. It’s correct, but acquiring just any old links is not enough. If you want to rank better than your competitors, you need links from websites of good quality. However, how can you identify the websites that are connecting to your rivals? And how exactly can you gain links of such high quality pointing to your website?
The solution is to do competitive link research. The purpose of this step is to compile information about the backlinks that are pointing to your rivals’ websites so that you may identify possible entry points for your website to get links of a like kind.
What exactly is meant by “Competitive Link Research or Analysis”?
When it comes to your website, you should never assume anything. However, you must never stop watching your competitors and collecting information on the links they have shared.
Because inbound links are one of the most significant variables to consider when it comes to search engine optimization. When determining where you stand among search results, Google takes into consideration both the quantity and quality of inbound links to your website.
By using a service such as Ahrefs, you have the ability to examine a competitor’s backlinks as well as the anchor text that they are employing. In order to do this, you may make use of a wide range of tools, such as the link search tool that is built into Google, as well as a number of the well-known backlink checkers that are now available.
Once you have this information, you can begin targeting the same websites and working to have your links put on those pages.
This information is vital for establishing a link strategy that will help you overcome your rivals and seize the lead in your industry.
How Should Competitive Link Research Be Conducted?
Let’s begin with the fundamentals: after you have a general idea of who your rivals are, you can begin collecting information from their websites. What kinds of links they are receiving, what kinds of content they are generating, and how well they do in search engines are all important factors to consider.
When you have all of that information, you may begin to imitate their successes step by step. For example, if they have a lot of links from other websites of good quality, you should try to gain links from those similar websites if you can. Alternatively, if they are doing highly for certain keywords, you may compete with them by attempting to rank for those same keywords.
It is vital to do competitive link research to understand the competitive landscape and determine the activities that need to be taken to optimize the search engine optimization of your website.
How Should You Make Use of the Information After Research?
After you have gathered all that information, the following step is to figure out how to put it to good use. To get started, you need to examine your rivals and develop a strategy for how you might outrank them in the search results.
You should also look for ways to get links that your competitors do not already have. For example, there may be a website that many of your rivals link to, but that website doesn’t link back to any of its previous linkers. You may be amazed at how open people are if you reach out to them and ask for a connection.
What Are Some Common Mistakes That People Make?
Here are some of the more frequent ones:
- Placing an excessive amount of emphasis on links originating from other websites rather than links originating from real pages hosted by those websites.
- Ignoring the quality of the links that they are receiving in favor of focusing just on the number of links that they have received.
- Failing to take into account the relevancy of the links that they are obtaining to their website.
- Failing to make use of the appropriate instruments and resources to efficiently collect data.
- Failing to use the information that they’ve obtained to develop a complete plan.
Undoubtedly, one of the most crucial parts of search engine optimization is link development. Your website will be ranked higher in the search engine results pages if it has a greater number of links of a better quality referring to it.
But how exactly can you get links of such high quality? Via the conduct of research on competitive linkage. You may find out where your rivals are obtaining their links by collecting data on the links they have on their websites. Then, you can adjust how you develop links to be more like theirs.
Thankfully, it is not difficult at all; all you want is a reliable instrument that will assist you in gathering data.
If you need any help with your link research, Outreach Bee will help you achieve that through best practices of outreach guest posting. Please contact us.