One of the most valuable types of links for any website is an editorial link. Editorial links are those that are placed on websites as a result of a decision made by the site’s editorial team, rather than as a result of a paid placement or solicitation. Because they are not easy to obtain, editorial links carry a great deal of weight with search engines and can help improve your website’s ranking. In this blog post, we will discuss what editorial links are, how they can help your website, and how to go about obtaining them.
What are Editorial Links?
Editorial links are those that are placed on websites as a result of a decision made by the site’s editorial team. These links are not paid for, and they are not the result of any type of solicitation. Instead, they are given because the site’s editorial team has decided that your website is a good source of information or product.
Editorial links can be given for a variety of reasons. The most common reason is that your website contains high-quality content that is relevant to the site’s audience. If you have written an informative article or blog post, for example, the site’s editors may decide to link to it in order to provide their readers with additional resources. Other times, they may be given because your website is a good source for products or services that the site’s readers may be interested in.
In either case, these type of links are valuable because they are given by a third party that has no vested interest in your website. This means that the link is seen as more objective and credible, which can help to improve your website’s ranking with search engines. Additionally, because editorial links are difficult to obtain as explained by Moz, they can also help to increase the perceived value of your website.
How Can Editorial Links Help Your Website?
As we mentioned above, editorial links carry a great deal of weight with search engines. This is because they are seen as more objective and credible than other types of links, such as those that are paid for or solicited. As a result, these links can help your website in quite a few ways. Let’s take a closer look at 5 ways editorial links can help your website.
Way #1 – Improve Your Website’s Visibility
One of the main ways editorial links can help your website is by improving its visibility. When your website is linked to from a high-quality site, it tells search engines that your site is also high-quality. This, in turn, can help to improve your website’s ranking in search engine results pages (SERPs).
Way #2 – Boost Your Website’s Authority
In addition to improving your website’s visibility, editorial links can also help to boost its authority. Authority is basically a measure of how trustworthy and credible a website is. The higher your website’s authority, the more likely people are to trust it and link to it. Because they are seen as more objective and credible, they can help to increase your website’s authority.
Way #3 – Generate More Traffic
Another way editorial links can help your website is by generating more traffic. When your website is linked to from a high-traffic site, it can result in a significant increase in the number of people who visit your site. This, in turn, can lead to more sales and conversions.
Way #4 – Improve Your Website’s Branding
In addition to generating more traffic, editorial links can also help to improve your website’s branding. Branding is basically the process of creating and maintaining a positive image for your company or product. When your website is featured on high-quality websites, it helps to create a positive association with your brand. This, in turn, can lead to more people recognizing and remembering your brand.
Way #5 – Increase Your Website Domain Authority
Finally, editorial links can also help to increase your website domain authority. Domain authority is a measure of how well a website ranks in search engine results pages. It is based on a number of factors, including the quality and quantity of links pointing to the site. Because these type of links are seen as high-quality links, they can help to increase your website’s domain authority, especially if their source is a website with a high authority itself.
As you can see, editorial links can be extremely beneficial to your website. If you’re looking to improve your website’s ranking, visibility, and authority, then obtaining these links should be a top priority. Fortunately, there are a few ways you can go about getting them. Let’s take a look at some of the most effective methods for obtaining editorial links.
How to Get Editorial Links
Now that you know the many benefits of editorial links, it makes sense to wonder how you can get your hands on some new editorial links for your website. For real editorial links without the need for solicitation, there is only one proper way to go about obtaining these links.
One of the best ways to get editorial links is to simply publish high-quality content on your website. If you can consistently produce content that is interesting, informative, and well-written, then other websites will naturally want to link to it. This is because they want to provide their readers with access to the best possible resources. Of course, publishing high-quality content is easier said than done. It takes a lot of hard work, dedication, and talent. However, if you can manage it, then it will definitely pay off in the form of editorial links.
As you can see, editorial links can be extremely beneficial to your website. If you’re looking to improve your website’s ranking, visibility, and authority, then obtaining these links should be a top priority. When it comes to planning your next backlink campaign, whether you are targeting editorial links or not, make sure to consult with an expert like Ana Maria De La Cruz from Outreach Bee! Ana and her team can help you develop and execute a link building strategy that will help you achieve your desired results. What are you waiting for? Contact us to discuss your goals today!