Does Your Business Actually Need a Website Anymore? It’s a question that would’ve sounded like heresy just a few years ago. But in a recent episode of the Search Off the Record podcast, Google’s own Gary Illyes and Martin Splitt spent nearly half an hour chewing over whether a website is still a “must-have” in […]
The search engine scene in Azerbaijan is looking a bit one-sided lately. While the rest of the world usually watches a constant tug-of-war between tech giants, the situation here is tilting pretty hard in one direction. Google has basically locked down the country’s digital traffic, taking up nearly 86% of every search made on phones, […]
If you’ve spent any time looking at your search console data lately, you’ve probably noticed that the ground isn’t just shifting—it’s becoming liquid. We’ve officially entered 2026, and the enterprise SEO landscape feels a world away from where it was even eighteen months ago. It’s a bit overwhelming, isn’t it? Managing a site with hundreds […]
Looking back at the past twelve months, it is hard not to feel a sense of significant whiplash. If you work in the world of search, you probably spent a good portion of the year staring at your analytics with a mix of curiosity and mild dread. We were told for a long time that […]
Everyone talks about “Googling” something as if it’s the only way to find an answer on the internet. For years, that was pretty much the reality. If you wanted to know the weather in Tokyo or how to fix a leaky faucet, you went to one place. But the world of search has shifted lately. […]
Google just released its “Year in Search” data, and honestly, it is like looking at a digital diary of our collective chaos. We spent the year oscillating between total awe of new tech and the raw shock of breaking news. If you feel like your brain has been a bit fried lately, these search trends […]
The digital landscape feels a bit like a hall of mirrors lately, doesn’t it? We’ve all been told that search engines are getting smarter, that they can sniff out low-quality content from a mile away, and that “Helpful Content” updates have finally saved us from the deluge of nonsense. But then, Ahrefs—a company usually known […]
If 2024 was the year AI walked into the SEO room, 2025 is the year it took the head chair, kicked its feet up, and started handing out grades. It’s been a seismic shift, hasn’t it? For content creators who’ve been playing the SEO game for years, the arrival of Generative Summaries—or whatever Google […]
We’ve been conditioned to believe the newest version of anything is always the best. A faster phone, a shinier car, and, inevitably, a bigger, smarter AI model. We just wait for the next drop—the next number—and assume our work gets effortlessly easier. But what if that linear trajectory has just broken? It turns out that […]
It happened again. Just weeks after a major network failure, the internet held its breath as Cloudflare, the colossal company that acts as a digital traffic cop for millions of websites, hit the brakes yet another time. For many of us trying to get simple things done online, this latest disruption—which struck yesterday—meant staring blankly […]
