It’s no secret that blogger outreach is a powerful way to get your content in front of new eyes. By reaching out to bloggers who are relevant to your niche, you can build new relationships and get promoted by other bloggers. But what many people don’t know is that there are secrets to successful blogger outreach. In this blog post, we will discuss seven secrets that most people don’t know about manual blogger outreach!
What is Manual Blogger Outreach?
Blogger outreach is the process of building relationships with bloggers in your niche. By establishing relationships with these bloggers, you can get your content in front of new eyes and promote your brand. There are many different ways to do blogger outreach, but the most effective way is by manually reaching out to bloggers.
Manual blogger outreach involves personally reaching out to bloggers and building relationships with them. This can be done by leaving comments on their blog, sending them an email, or connecting with them on social media.
Why is Manual Blogger Outreach Important?
Manual blogger outreach is important because it allows you to build personal relationships with bloggers. When you manually reach out to bloggers, you are more likely to get a response and build a relationship. These relationships are important because they can lead to future opportunities, such as guest blogging or getting featured on another blog.
Secret #1: Your Emails Don’t Stand Out (Probably)
When you perform blogger outreach, you are essentially competing with dozens, if not hundreds, of other companies and individuals who are also trying to get the attention of bloggers. And while your email might be clear and concise, there is a strong chance most of your pitches aren’t even being opened. So how do you make sure your emails stand out?
One way to do this is to personalize each and every email you send. This means taking the time to research the blogger you’re reaching out to and tailoring your pitch to their specific interests. Another way to make your emails stand out is by offering something unique, such as an exclusive discount or early access to your content.
Secret #2: Your Subject Lines Matter (A Lot)
Your subject line is the first thing a blogger will see when they receive your email, so it’s important to make sure it’s engaging and catches their attention. A good subject line should be short, sweet, and to the point. It should also be relevant to the content you’re pitching. You will also want to stick to no more than three punctuation marks in a subject line for the best results, according to Mailchimp.
Some examples of good subject lines include: “Introducing [Your Product/Service]”, “A New Way to [Solve a Problem]”, and “[Your Blog Name] Feature Request”.
Secret #3: Don’t Spam Bloggers with Automated Messages
One of the quickest ways to get your email deleted is to send an automated message. Bloggers can spot these a mile away, and they will likely have no interest in reading your pitch. If you want to make a good impression, take the time to write a personal email. This shows that you are interested in building a relationship, and not just promoting your content.
Secret #4: Your Pitch Needs to be Compelling
If you want a blogger to promote your content, you need to give them a good reason to do so. This means writing a pitch that is compelling and relevant to their interests. Remember, you are essentially asking for their help, so make sure your pitch is well-written and persuasive.
Some tips for writing a compelling pitch include: highlighting the benefits of your content, offering an exclusive discount or access to your content, and including a CTA (call-to-action).
Secret #05: Don’t Ask for Too Much
When you’re reaching out to bloggers, it’s important to remember that you are asking for their help. As such, you should not ask for too much in your pitch. For example, don’t ask them to promote your content on their blog and social media channels, as this is likely to be too much work. Instead, focus on one specific ask, such as sharing your content on social media or including a single backlink in a blog post.
Secret #06: Relationships Matter
While you might be after a backlink or two, it’s important to remember that relationships matter in the world of blogger outreach. By building strong relationships with bloggers, you can create long-term partnerships that will benefit both parties. So don’t just focus on promoting your content – take the time to get to know the bloggers you’re reaching out to and build a genuine relationship with them.
Secret #07: Be Patient
Finally, it’s important to remember that blogger outreach takes time. You won’t see results overnight, and it might take weeks or even months to land a backlink from a high-authority blog. But if you’re patient and persistent, eventually your hard work will pay off.
Final Thoughts on Manual Blogger Outreach
Manual blogger outreach is not an easy task, but with a bit of help from our team at Outreach Bee, we’re confident that you can master the art of outreach and see success in your campaigns. If you’re looking for more tips on how to improve your outreach efforts, be sure to check out our blog posts or contact us to help with your next outreach campaign today!