For any website, it is very important to have strong domain authority. Most of us are not aware of the concept of domain authority (DA). It is an algorithmic score that ranges from 0 to 100 by MOZ. This score defines how well one domain or website ranks in search engine queries. The score of domain authority is relying on a few factors. Like web page load time, website traffic, total backlinks, social signals, user experience, and MOZ rank, etc. So, having a good score is critical for better domain authority. Following are a few ways with the help of which you can increase and strengthen the domain authority of your desired webpage or website.
Fix On-Page SEO A Must
Neil Patel shares his knowledge about taking domain authority higher in an article on Quick Sprout that you have to SEO seriously and for that you need to fix it to take your DA to the next level. Areas to focus on including the alt tags, word count, metatags structure of the URL, keywords and site structure, etc. Make sure you have worked on these elements to improve your website’s domain authority.
Create Content Which Is Linkable
Creating content is vital and having content that is easily linkable has its benefits. One of the most important plus points of creating linkable content is that it improves the domain authority naturally. Adding statistics, infographics, and major useful resources can make your life easier. All famous content marketing professionals follow the same rule. These professionals are famous due to their exceptional marketing gimmicks.
Work On Internal Linking Strategy
Joanne Chong writes about the importance of internal linking strategy in SEO Pressor’s blog that to make domain authority better you need to devise a focused and careful internal linking strategy. This is because you don’t want your reader or visitor to return from your page; in fact, you want them to keep finding more information about buzzwords or key information which they are interested in exploring. This also uplifts the user experience and we all know that if the users have a positive experience then it’s the best thing for the website.
Keeping all this information in mind, it can be stated that the entire domain authority thing is pretty serious and businesses and individuals need to take it professionally in order to achieve desired goals and objectives. Make sure to get rid of bad links and gain good links. Keep exploring and you will be taking your website’s authority to next level quite soon, just be patient.
You can find more about what domain authority means for bloggers here. Also, to measure the DA for your site, you can check the MOZ site. Add your site URL in the Search box and click on the Search button. Besides DA, you can find other useful information as total links of your site, page authority, Spam score, title and URL of linking page, etc…
If you know more about Domain Authority and how to improve it, please share it. Thank you!