Blogger outreach can be a great way to get your content in front of new eyes, and it can also help you build relationships with influential bloggers in your industry. However, if you’re not careful, you can make some mistakes that will sabotage your efforts. In this blog post, we will discuss 10 of the most common manual blogger outreach mistakes and how to avoid them for better blogger outreach results!
Mistake #1: Not Researching Your Targets
One of the most common mistakes people make when doing manual blogger outreach is not researching their targets. This can lead to a number of problems, such as:
- Contacting bloggers who are not a good fit for your content
- Failing to personalize your outreach messages
- Not knowing what kinds of content the blogger typically covers
All of these problems can be easily avoided by simply doing your research before you start reaching out to bloggers. Spend some time looking at their blog and getting a feel for their style and what kinds of content they typically cover. This will help you determine whether or not they are a good fit for your content, and it will also give you some ideas for how to personalize your outreach message.
Mistake #2: Using Generic Pitches
When reaching out to bloggers, it’s important to personalize your pitch. Generic pitches are one of the quickest ways to get your email deleted or your message ignored. Take the time to tailor your pitch to each individual blogger, and you’ll be much more likely to get their attention.
Besides, these websites owners get a lot of messages and requests every day, so you really need to make yours stand out if you want to get their attention.
Mistake #3: Sending Out Mass Email Blasts
Another common mistake people make when doing manual blogger outreach is sending out mass email blasts. This is a sure-fire way to get your message deleted or, worse, marked as spam. If you want to reach out to multiple bloggers at once, try using a tool like BuzzStream which allows you to personalize your messages and send them out individually. This will help ensure that your messages are not only seen but also appreciated.
Mistake #4: Failing to Follow Up
When you reach out to a blogger, it’s important to follow up. Failing to do so is one of the surest ways to sabotage your own efforts. If you don’t hear back from a blogger after your initial contact, send them a brief follow-up message. This will help ensure that your message doesn’t get lost in the shuffle and that you give the blogger a chance to respond.
In fact, you should be prepared to follow up a minimum of 5 times, as written by Autoklose. This is how you show you’re really interested in working with that particular blog.
Mistake #5: Not Checking for Broken Links
When you’re reaching out to bloggers, it’s important to make sure that your links are working. If a blogger tries to link to your content and finds that the link is broken, they’ll be less likely to want to work with you in the future. So, before you send out your pitches, take a few minutes to check all of the links in your email and on your website. This will help ensure that everything is working as it should and that you’re not losing potential customers or partners.
Mistake #6: Not Offering Value
If you want to be successful in manual blogger outreach, you need to offer value. This can be in the form of guest posts, interviews, or even just helpful tips and advice. Whatever you offer, make sure that it’s something that the blogger will find useful and valuable. If you don’t have anything of value to offer, your chances of success are slim to none.
Mistake #7: Not Including a CTA in Your Pitch
If you want bloggers to take action after reading your pitch, you need to include a call-to-action (CTA). Without a CTA, your pitch will likely be forgotten or ignored. So, be sure to include a CTA in every pitch you send out. This could be something as simple as asking the blogger to check out your website or share your content with their audience.
Mistake #8: Relying on Automated Outreach
Automated outreach is one of the least effective methods of manual blogger outreach. This is because automated messages are often generic and impersonal, which makes them easy to ignore. Although they may seem like they would save you time, automated outreach messages are more likely to do more harm than good.
Mistake #9: Writing Long Emails
Have a lot to say? Nobody cares. It might sound harsh, but it’s true. In the world of manual blogger outreach, shorter is almost always better. Keep your pitches and messages concise and to the point. This will help ensure that they’re not only read but also responded to. Besides, you only need to introduce yourself briefly, make your offer, and include a CTA. Anything beyond that is likely to be superfluous.
Mistake #10: Not Knowing Who You’re Contacting
Finally, one of the most common manual blogger outreach mistakes is not knowing who you’re contacting. This sounds like it should be obvious, but you’d be surprised how many people make this mistake. When you’re reaching out to bloggers, be sure to do your research. This way, you’ll know who you’re dealing with and what their interests are. Only then will you be able to craft a pitch that’s likely to succeed.
Avoiding these ten manual blogger outreach mistakes will help you be successful in your efforts. However, if you are looking to gain a serious advantage over your competitors, let our team at Outreach Bee handle your blogger outreach for you. We have a team of expert outreach specialists who can help you get the results you’re looking for. Contact us today to learn more about our services and how we can help you grow your business!