Effective and Authentic Link Building Methods

Link Building Methods in 2017

Link building is attaining a vital position as a digital marketing tool in 2017 with introduction of Google’s penguin algorithm. Thanks to the algorithm the search rankings on search engines is now steered from quantity to quality. The businesses are striving hard to achieve effective and authentic link building methods to stay at the top on search engines rankings. Link building can be attributed as techniques and tactics to connect with authentic and reputable platforms for your brand awareness and/or generating revenue. These platforms might be websites, social media, Contents or blogs or your personal relationships. Let’s have a look on few effective and authentic link building methods that might really add value to your business to get maximum results that might help generate traffic as well as brand conversions leading you ahead of your competitors by rewarding you better search ranking.

Editorial links

Editorial link serves as a powerful method that hits the bottom-line of your business to build links. You need to choose the relevant content topics to build your site links with, for relevancy of topic acts as a strong signal that search engines uses to assess the websites’ ranking. Furthermore, it’s advised to choose website or blogs with high authority and popularity to build your links. The one of the advantages of your link’s presence on a quality publication is that qualified traffic is attracted to your website in addition to that, it also enhances link value hence improving domain authority that in turn affects overall search ranking. Don’t waste time for such links yourself but contact a blogger outreach agency like www.outreachbee.com  who will help you get the perfect blog that suit your niche as well as meet and exceed your competitor in search ranking.

Link from Social media Platform

Strong social pages of your brand provide integrated content strategy that’s an effective link building method.  Using the social platforms like: Facebook, twitter, Pinterest, Google+ and many others will help to promote your content as well as communicate directly to understand the needs of your prospects. These Social media Platforms help generate traffic to your site.

Link internally in your blog

Your blogging empowers you to link building effectively within your content’s body. When curating a link in your content that makes it easy to manage the anchor text. Link internally in your blog is a best content promoting strategy. Whenever you blog a content a link of previously written relevant topic can be included in that. The reader will fetch relevant information which will give more traffic to the site. Similarly, you may craft an idea to blog a series of contents where you can effectively link your other relevant publications successfully.

Make your right audience see your content

One of the effective links building methods for the content is to enhance the readability. Few effective measures need to be taken in that regard including succinct and compendious writing style with zero grammatical and spelling errors. Social media serves to get your audience see your publications as discussed earlier. A neatly formatted, well written blog might help increase your brand awareness as well as likability. It’s advised to prefer evergreen content that remains always alive hence can be linked back without the limitations of time.

Create an RSS feed

It’s advised to create an RSS feed for your blog. Once that’s created you need to get statistics of your subscribers by burning it at feedburner.com. There is possibility that your website’s data would be stolen without your permission, the feedburner.com helps you to keep track of that, enabling you to use that scrapping for your link building. When other sites scrap your site, you get a links to other pages on your site in your posts. Furthermore, the RSSFooter Plugin for WordPress helps adding a link to your blog after every post.

Build Relationships for short-term and long-term links.

The relationship building pays you off when it comes to link building. You need to meet-up with people of same interests as that of your; attend seminars and conferences, provide feedbacks on others’ websites to make acquaintances , Skype or G+ hangouts and conduct meetings. Similarly, search some “best” websites and publishers send them personal messages on LinkedIn to build cordial relationships leading to building links. Give them a favor with a hope that must be returned in the form of links for your business.

Keep an eye on your competitors

It’s vital to know what your business competitors as well as vertical competitors are doing. You need to keep track of their links in order to remain up to date and to keep your business ahead of your fellow competitors. There are many tools that help you export your business rivals’ established links that are making their business a hit.  “Ahrefs” is a platform that might help you in this regard.

These effective and authentic link building methods might offer you long-term business links for your brand awareness, sales, traffic, and revenue generation. The link building will remain a vital source of SEO for your online marketing and search engine ranking.

 

Author Bio: Shahzad Hassan Butt is an Inbound Marketing Methodology Evangelist. He is passionate about Psychology, Marketing and Business Development. He loves to help individuals and businesses getting better use of technology for growth.