Success in search engine optimization is the quality link building. There are many entrepreneurs and small and medium companies who claim best link building techniques. The reality is different in the real world.
Link building is the process in which internet marketers create links from the outside world and other than their own website. Yes, link building is hard but impossible. Especially after Google updates most of the internet marketers may be confused on how to perform link building for their website. There are many link building techniques out there but again some are considered as white hat, black hat and grey hat. The most common link building technique is blogging. But is it always possible to create links through blogging?
Today we shall see link building techniques learnt from internet marketing gurus in a paid session. I myself find them very informative and helping and like to share with you.
Link Building Technique #1: Link Intersect
A very famous technique followed in internet marketing is to meet and exceed your competitors. Link intersect is derived from this famous link building technique.
For the purpose, you need to list down 3 to 4 of your most common competitors from the Google SERP. These listed competitors will be actually from some common keywords you are trying to meet and exceed your competitors. Once you are done with the list, fetch all the blogs who have written blogs for the listed competitors. Contact the common blogs with a request of getting a link for your website.
This link building technique will help you find blogs, as well as the probability of getting your blog post published, will be high.
Technique #2: Image link building
Images on your website are kind of asset to a website. Further to assets, can play an important role in link building technique. It is always advised to have good images to support your content. If you are limited in your budget, go to sites like Canva to have attractive images for your website. If you have allocated a budget for creating attractive images Fiverr can be a good choice. Go to Fiverr and hire someone to let you design attractive images for your website.
As soon as your website gets popular, your images will also be started copying. Don’t be afraid of it if someone is using images of your website. The sweet spot in this is to claim image credit for internet property. Getting image credit from the website who have used your images can be proved as a healthy link building technique.
Use image URL in Google Image to match all the sites who have used website images from your website.
Technique #3: Link reclamation
Having some authoritative content in your domain will help people to solve many problems. Just like images, people will be referring your website name as a quote to help people find a solution in their images. If you succeed in getting a link from all the sites with the name of your website or keyword, it will be a great link building technique.
For the purpose, simple set Google Alerts in your email and put the keyword you want to get alerts. Once all set, you will get an email every time anyone mentions you.
Technique #4: Performance-based press
A press release is an important part of link building technique. If I ask, don’t you like to have a mention on top blogs like Engadget, TechCrunch, and alike, the answer will be a big YES.
Instead of start typing to the editors of these blogs, there is a company like PRserve who help people getting mentions from the most famous blogs. This service is purely performance based as you will not be charged a single penny if you wouldn’t get a mention. The company will only charge you if they succeed in getting you a mention. The other beauty in this link building technique, you can negotiate upon the list of blogs you want to mention from.
Technique #5: Infographics
A one-page of informational blocks related to one topic in the form of an image are called infographics. Infographics are the most important pillar in the link building technique.
There always a question while going to design an infographic, what to design? The answer to this question is very simple. Find some important piece of content which have exceptional shares, likes and number of comments. Pick that piece of content and build/design an infographic around that content.
Master each technique one by one and then proceed to the next. This is again a gap in fulling.
once you are master in one technique move forward. Adopting above link building techniques, you can build better and qualitative links.
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